About Us

Mad Apple Collective was formed in 2013 when Artistic Director Danny Segeth was approached by Chelmsford City Council to produce an event for The Fling Festival.

Since then, we’ve been working to produce new events and unique theatrical experiences. In 2013 our maiden theatre project, Beneath Still Waters was a massive success. The production saw the abandoned floor of an office block turned into a fully functioning theatre with licensed bar, box office, auditorium and backstage area.

Between 2013 and today we have been re-creating our fantastic travelling venue, The Antiquarium, to produce unique evenings of ghost stories at venues such as The Secret Garden, High Chelmer Shopping Centre and Essex Police Museum. And while we’ve doing all of this, we’ve been running The Forum at The Fling Festival year after year.

This year, we’ve given ourselves a bit of a dust-down and have embarked on a journey to become one of the leading theatre companies in the region for new writing, innovative theatre and preparing future generations for careers in performing arts. Joining the Management Team in 2016 are Laura Hill and Ian Willingham; two committed practitioners who are a tremendous addition to the Mad Apple family!

New Writing

We will encourage and develop new writers by committing ourselves to producing mostly new pieces never performed before. we will also run a playwriting course each year to further develop emerging talent.

Innovative Theatre

We will produce innovative and exciting theatre by working with a range of partners and letting our imagination run wild to create the freshest and best possible experience.

Preparing Future Generations

We will prepare future generations for careers in performing arts by arranging talks, seminars and distributing information on everything from what it’s really like to be a professional actor to opportunities, training and guidance on drama school applications.

Who We Are


Danny has been working in performing arts for several years, and has spent 10 years working predominantly with Chelmsford Theatre Workshop (CTW). He is an experienced local director and writer, and formed Mad Apple Collective in 2013. In 2015 his play Walruses was produced at the Southwark Playhouse as part of a showcase of new writing.

laura hill (associate director)

Laura has been acting, writing and producing theatre and film for the best part of a decade as well as talking an awful lot about it. These activities have been acclaimed, sometimes even critically. Especially the talking. At varying times theatre has both taken over her life and provided a much needed creative lifeline. She has been very lucky to be afforded wonderful theatrical opportunities performing and directing at Chelmsford Theatre Workshop as well as writing and collaborating on two plays performed in the Michael Frayn space at Hampstead Theatre. She has also co-produced a lovely little web series.

ian willingham (associate director)

More information on our new Associate Director Ian will appear here soon!