About Us

What We Are

Mad Apple Collective is a not-for-profit, volunteer-run theatre company based in Chelmsford, Essex. Our predominant and over-riding focus is on developing and producing new work by local and national new/emerging writers.

Over the last few years, we have earned a reputation for both producing innovative, entertaining and thought-provoking events and being the go-to resource in the community for new writing and theatre.

The £10k Challenge

We’re not-for-profit, and that will never change. But a core objective of ours is to ensure that no writer, actor, director, technician or FOH colleague that works with us is unpaid.

The challenge is simple; achieve a balance of over £10k. This is a sum which we believe will put the company on a safe footing to continue to expand and produce work while profit-sharing all of our future productions with the teams involved.

Our History

Mad Apple Collective was formed in 2013 when Creative Director Danny Segeth was approached by Chelmsford City Council to produce an event for The Fling Festival.

Since then, we’ve been working to produce new events and unique theatrical experiences. In 2013 our maiden theatre project, Beneath Still Waters was a massive success. The production saw the abandoned floor of an office block turned into a fully functioning theatre with licensed bar, box office, auditorium and backstage area.

Between then and today, its been a rollercoaster ride, producing great events with an array of local partners and venues including ACANTEEN, Cafe Rouge and Foyles.

Today we are the resident theatre company at The Two Brewers, working with them to produce new events and tell new and exciting stories! We’re continually looking for new projects and new partners – it’s busy here at MAC Towers!

Who We Are


Danny has been working in performing arts for several years, having attempted to produce his first play when he was in primary school (seriously). He has spent over a decade working predominantly with Chelmsford Theatre Workshop (CTW) but also with other companies and independently. He is an experienced Director and Writer, and created Mad Apple Collective in 2013.

Laura Hill (associate director)

Laura has been acting, writing and producing theatre and film for the best part of a decade as well as talking an awful lot about it. She has significant experience performing and directing at Chelmsford Theatre Workshop as well as writing and collaborating on two plays performed in the Michael Frayn space at Hampstead Theatre.

Ian Willingham (associate director)

Ian is a local actor, writer and director with significant experience. He is dedicated to the cause of new writing and has been a champion for new writing for previous events at other companies and groups.